Matt Seitz

Matt Seitz

Executive VP of Marketing

Matt Seitz is the Executive VP, Marketing at C2P Enterprises; and CMO for JL Smith, an independent retirement planning and wealth management firm. In his role, Matt has spearheaded the digital growth of the company, reinforced branding and implemented content marketing strategies to drive leads into the sales funnel.

In addition to his role at Valor Capital Management, Matt serves as the EVP for C2P Enterprises, the holding company for Valor Capital Management; Clarity Insurance Marketing, a fiduciary-friendly insurance marketing organization (IMO), where he led a rebrand; Prosperity Capital Advisors, a nationally branded corporate RIA bringing valuable resources and capabilities to independent IARs; and Clarity 2 Prosperity, a financial training, coaching and IP development organization.

Matt has over 15 years of marketing and sales experience in the professional services and financial services industries, as well as accounting, insurance, and construction. He has degrees in marketing, management, and human resources. His professional philosophy is grounded in relationship marketing—focusing on customer service and satisfaction through data-driven marketing plans with clear ROI.

Matt’s areas of expertise include: strategic planning, digital marketing, lead generation and content marketing; receiving industry recognition for content marketing, video marketing, and lead generation campaigns. He is an author and speaker on a variety of marketing and business-development topics.

He and his wife, Melissa, have three children: Riley, Crosby, and Mackenzie. They reside in Ohio and love all Cleveland sports. Matt is a member of the American Marketing Association and Greater Cleveland Sports Commission Associate Board.